Visual China: The Visual Power Driving the IP Economy
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In an era where digitalization, networking, and smart technologies are rapidly evolving, the economy of intellectual property (IP) has emerged as a pivotal force driving both cultural industries and the digital economyThe IP industry spans a myriad of sectors, including literature, film, gaming, animation, and musicIt maximizes the value of IP through the integration of cross-media, cross-platform, and cross-industry frameworksOne key player in this transformative landscape is Visual China, which has established itself as a leading organization in the realm of visual content digital rights transactions and services, powered by advanced technology and innovation.
Visual China operates as a next-generation cultural technology enterprise, positioning itself around the central synergy of “content and technology.” The company boasts an impressive collection of over 540 million quality images, videos, music pieces, and 3D models
Their services cater to both content creators and users on a bilateral market basis, encompassing content licensing, production, application, and AI technologiesThis approach is aimed at creating a healthy ecosystem that covers the entire industry chain of digital content copyright transactions.
The concept of the IP economy revolves around the creation, operation, and commercialization of intellectual property to stimulate economic growthParticularly in certain sectors, the value of IP has become nearly synonymous with the content itselfVisual China stands as a vanguard in the intellectual property protection field, actively engaging in IP development while striving to construct a robust and orderly commercial ecosystem for copyright licensing, transactions, and utilization.
In a strategic move to deepen its IP portfolio, Visual China acquired the globally renowned image library Corbis, founded by Microsoft co-founder Bill Gates, in 2016. This acquisition significantly expanded their repository of classic IP, which includes over 50 million images and videos, featuring more than 13 million original photographs, film stocks, prints, glass plate negatives, color slides, and publications
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The collection captures critical moments in human history since the birth of photography, making it a treasure trove of visual heritage.
Visual China's terminal business represents a crucial avenue for monetizing the company's digital IP assets, drawing on a wealth of experience in content commercializationTailoring its offerings to meet client needs, Visual China custom-produces digital visual content products that are easily monetizableLeading domestic terminal manufacturers, such as Huawei, Xiaomi, OPPO, Vivo, and Honor, benefit from their comprehensive terminal beautification services, which encompass magazine lock screens, dynamic and static wallpapers, ambient clock designs, and smartwatch face designsFurthermore, the company provides beautification services for in-car interfaces, leveraging a B2B2C model to enhance brands' visual aesthetic delivery to users.
One of the emerging trends that has captivated terminal users is the creation of derivative works stemming from popular IP
Visual China has established contracts with trending anime, gaming, and film IPs, including 'Detective Conan,' 'Aotu World,' 'Non-Human,' and 'Dune,' in addition to engaging in reinterpretations of world-famous paintingsBy merging these cultural elements with the company's vast repository of high-quality visual content, Visual China has produced a series of unique content products characterized by remarkable visual effectsTo date, the company has provided over 100,000 personalized theme decoration resources to global users and has uploaded more than 50,000 works across various platforms, reaching an impressive audience of 500 million.
Rooted in years of experience in copyright protection and operation, backed by a solid foundation in IP reserves and technological accumulation, the company launched a digital art trading platform based on a consortium blockchain called Yuan Vision Art Network on December 26, 2021. Shortly thereafter, in May 2022, it unveiled the Visual Art Trading Platform - Vault by 500px on the 500px international community platform
Utilizing blockchain technology, the initiative transforms “digital works” into “digital assets,” generating unique digital certificates for each pieceThis guarantees that digital artworks are indivisible, irreplicable, and tamper-proof, enabling trustworthy distribution, collection, and utilization of both digital and physical artworks, thereby establishing a technological foundation for certifying digital art worksAs of now, Visual China's Yuan Vision has entered into partnerships with 108 copyright holders, releasing 1,727 collectibles and collectively selling over 450,000 pieces.
Within the emerging generations, the influence of anime and related subculture has grown significantly, prompting Visual China to target this trend as a crucial area for copyright content developmentIn July of this year, the company formalized a strategic collaboration agreement with China Animation Group Co., Ltd
Together, they aim to construct a “data asset management and trading platform for Chinese animation,” which will provide customers in the cultural and tourism sectors with comprehensive solutions ranging from consulting and assessment to product creation and operational servicesThe ambition is to assist clients in transforming cultural data into usable resources, products, and assets, thereby enhancing the core competitiveness of the Chinese animation industry.
Additionally, Visual China is set to provide China Animation Group with a wealth of quality content resources, including images, videos, and musicLeveraging its design development capabilities and communication channel advantages, the company will co-create derivative products based on anime IP, such as mobile themes, wallpapers, and lock screensThrough innovative creative expression, Visual China aims to expand the dissemination and impact of anime IP brands while fostering new dynamics for interaction along the upstream and downstream of the anime industry chain.
Looking ahead, Visual China will remain focused on customer needs, adhering to a strategy centered on “AI, content, and scenarios.” The company is committed to strengthening its primary business, refining essential elements related to copyright protection, rights confirmation, management, transactions, and development
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